VITA WATER wins the most popular “Brand on the Beach” award
維他純蒸餾水奪得「沙灘上的品牌」冠軍

Posted by on Mar 6, 2013 in Environment, Waste Management | No Comments

Press Release – 6 th March 2013

Living Lamma volunteers collected and sorted waste found in Pak Kok beach on Lamma Island by brand label. After 3 clean ups, 1112 plastic bottles with 761 different identifiable brand labels were found.

VITA WATER is the brand which has the most bottles (23% of all identifiable bottles) littering the beach surveyed. In second place is BONAQUA with 13% of bottles found. In third place was COOL Water with 11% of identifiable bottles found. A full report is attached.

Jo Wilson, campaigner at Living Lamma explained, “I was not surprised. People always think garbage on the beach comes drifting down the Pearl River Delta. We chose to monitor this beach as the rubbish we found there in the past largely contained local brands. Our findings show that beach litter is our own problem. Many people don’t realize that litter on the streets and slopes will end up in our seas, and back onto our beaches.”

Paul Zimmerman, CEO, Designing Hong Kong added, “We hope that brand names like VITA will take action and use their labeling to remind consumers to dispose bottles properly. At the same time, the Hong Kong community should consider adding a recycling charge onto plastic bottles and not just glass bottles, to promote recovery and return for recycling use.”

Living Lamma and Designing Hong Kong see the “Brand on the Beach” award event as part of a growing “Pick It Up” attitude in Hong Kong. People are responding to a positive attitude which promotes: “Don’t just look at the trash or complain about it, pick it up.” Last summer, members of the public helped clear up plastic pellets after the Vicente Typhoon. The AFCD has removed waste bins from Country Parks and asks people to carry their waste out of the parks. An increasing number of people are getting involved in coastal clean-up campaigns.

“Next, we hope fast food chains will ask patrons to return their food tray to a cleaning station before leaving. Maybe they can consider discount coupons in return. It is no longer about ‘not littering’, but about ‘picking up’ garbage. A campaign everyone including retailers and brand companies can help with.” Paul Zimmerman concluded.

The next clean up on Lamma will be on Sunday April 14th, anyone who is interested please send email to Jo at livinglamma@yahoo.com

Enclosed:
1) ‘Brand on the Beach’ Report
2) ‘Brand on the Beach’ Photo Gallery

   

新聞稿 – 2013年3月6日

自十二月起,活在南丫的義工們每個月到一次南丫島的北角村沙灘收拾垃圾,將垃圾按品牌分類。三次清潔行動共收集得1112個膠樽,當中761可辨認出其品牌。

在可辨認出其品牌的沙灘垃圾膠樽之中,維他純蒸餾水共佔百分之廿三,贏得冠軍。亞軍由佔百分之十三的飛雪礦物質水所奪; Cool 礦泉水以輕微之差(百分之十一)得季軍。詳情可參閱完整報告。

活在南丫的參與者Jo Wilson說:「我們總以為沙灘垃圾是從珠江三角洲漂流過來,而不知道我們是沙灘垃圾的始作俑者。我們驚見南丫島的北角村充滿本地品牌的垃圾,原來我們在街上亂丟或棄置在斜坡上垃圾,最後都會落到大海然後回到我們的沙灘上。這個沙灘對著香港島,不時有本地品牌垃圾漂上岸所以我們決定在清潔這個沙灘。」

創建香港的行政總裁司馬文補充:「我們希望品種公司如維他能夠利用他們的力量呼籲消費者不要亂丟垃圾,幫忙回收。同時間,我們除了考慮開徵玻璃樽回收稅外,更應該考慮膠樽回收稅以增加膠樽回收的數量,善用資源。」

活在南丫及創建香港指「沙灘上的品牌」是「拾荒救地球」運動的其中一個活動,希望令市民能正面的思考垃圾問題,「當我們見到垃圾時不要只是抱怨或投訴,而應該把它撿起來回收或丟到垃圾桶。」上年夏天韋森特襲港後,市民積極到各沙灘執拾膠珠。當漁農處移除各郊野公園的垃圾桶,要市民自備垃圾袋時,我們需要更多市民參與清潔海岸運動。

司馬文總結「下一步,我們希望連鎖快餐店能呼籲客人自覺的把餐盤處理好才離開。快餐店用優惠卷就能輕易的吸引顧客去做。我們不再叫人『不要亂拋垃圾』而是『拾起來』。『拾荒救地球』是商店、品牌公司甚至每個人都可以參與的運動」

下一次「沙灘上的品牌」清潔沙灘行動會於4月14日舉行,有興趣參加的朋友可以通過電郵livinglamma@yahoo.com向Jo報名。

附件:
1)「沙灘上的品牌」報告
2) 「沙灘上的品牌」攝影集